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At a time when luxurious manufacturers are reporting losses - with components such as decreased vacationer spending and China's ongoing financial reforms affecting the retail markets - a handful of huge vogue homes are nonetheless donating money to contribute to the arts and culture of their house nations.

Italian style house Fendi donated $3.Three million to the restoration of the Trevi Fountain in Rome which re-opened in November final year.

Italian shoemaker Tod's is restoring the Colosseum in Rome. The company reportedly gave €25 million (S$38.3 million) to the restoration in 2011.

Italian model Salvatore Ferragamo has additionally accomplished its part, by restoring elements of the Uffizi Gallery in Florence. It donated €600,000 to the restoration of eight rooms, which opened to guests in September last 12 months. The rooms function works of art from the second half of the fifteenth century.

That restoration was not the primary sponsorship from the model, which began 89 years ago in Florence and is best known for its signature ballerina flats with grosgrain bows.

Trend isn't solely in regards to the clothes... it can be a new way to see the world.

MS STEFANIA RICCI, director of the Salvatore Ferragamo Museum

- Is fashion art?

- Footwear created by Italian designer Salvatore Ferragamo that had been impressed by paintings by American artist Kenneth Noland.

Illustrations for trend magazines by American artist Andy Warhol.

Extravagant and elaborate dresses created over time by vogue designers such as Hussein Chalayan and Martin Margiela.

These are just some of the pieces on show at Salvatore Ferragamo Museum's newest exhibition, Across Art And Trend, which poses the query: Is trend art? Sponsored and organised by Fondazione Ferragamo and the Salvatore Ferragamo Museum, it explores the advanced relationship between artwork and fashion. The exhibition on the museum in Florence is refreshed with a new theme annually.

The showcase, which opened on May 19 and ends on April 7 subsequent year, options artworks and fashion pieces from artists and designers from the 19th century to the current day.

Talking to The Straits Occasions in Florence, director of the Salvatore ferragamo sneakers mens Museum Stefania Ricci, 59, says the query of whether or not or not trend is artwork is "a complex question that has no resolution" and it's something that continues to have "new suggestions" as artists and designers proceed to collaborate.

The exhibition makes an attempt to replicate totally different points of each inventive spheres and the way they've come to work together and influence each other.

One part, titled Shapes And Surfaces, explores collaborations between artists and trend designers in addition to fashion pieces inspired by art. These embody a lobster costume by Italian fashion designer Elsa Schiaparelli, in collaboration with Salvador Dali; and a cocktail costume by Yves Saint Laurent, impressed by an oil painting by Dutch painter Piet Mondrian.

One other part, Position-playing, options trend items that involved such expert craftsmanship that they border between artwork and style. These embody a satin and lace costume with shirt cuffs integrated in the collar by Amsterdam-based mostly fashion home Viktor & Rolf and a wooden gown by Japanese designer Yohji Yamamoto.

To feature a wider vary of genres and mediums on the exhibition, the showcase was organised in collaboration with several cultural establishments, including the Nationwide Central Library of Florence, the Uffizi Gallery, the Marino Marini Museum and the Prato Textile Museum.

Moreover lending pieces to the exhibition, these institutions also have areas within their premises devoted to the exhibition's theme.

Ms Ricci says she wants the exhibition to inspire a new appreciation of art and vogue and assist visitors learn something new.

"I hope visitors go away thinking that vogue will not be only in regards to the clothes they put on... there may be lots of tradition and analysis and it may be a new technique to see the world."

Melissa Heng

The company has been making related contributions to town of Florence for years. These include donations to the restoration of the four ornamental statues of the seasons on the Ponte Santa Trinita bridge in 1996 and the restoration of the Column of Justice in Piazza Santa Trinita in 1998.

Talking to The Straits Times in Florence two weeks in the past, ferragamo belt outlet chairman Ferruccio Ferragamo says the company has been actively involved in such sponsorships to preserve such historical works for future generations to take pleasure in.

"I feel it's our responsibility to present again to town. Florence has given us lots."

The 70-year-old, the eldest son of the label's namesake founder, says his father selected to stay in Florence after returning to Italy from the United States in 1927 because its "beautiful things" impressed him.

Mr Salvatore Ferragamo was born in Bonito, Italy, in 1898, and moved to the US on the age of 16 to embark on an illustrious career as a shoemaker to the stars for the next 10 years, earlier than returning to work in Florence till his loss of life in 1960.

Mr Ferruccio Ferragamo additionally attributes a part of the brand's development over time to the cultural heritage and tradition of the advantageous craftsmanship in Tuscany and Florence.

He sees donations made to the city as celebrations of the label's "ties to the native space and people of Florence".

One other method that the brand contributes to the creative culture of Florence is through its museum, the Salvatore Ferragamo Museum.

Opened in 1995, it refreshes its exhibits with a new theme yearly, featuring artworks from different Florentine and international museums. Iconic pieces from the archives of the Ferragamo vogue house that suit the chosen theme are included in these exhibitions.

Its latest exhibition, Across Art And Fashion, which opened last month, explores the connection between the 2 creative worlds.

Iconic Ferragamo shoes on present embody the 1958 Tirassegno, a suede pump with a target motif, and a cork heel platform made for American actress Judy Garland in 1938.

Branding aside, there is a more sensible reason for the model to get involved in such sponsorships.

Mr Ferragamo jokes that these contributions, which are tax deductible, are a technique to "pay the rent" in Florence and that the brand intends to take action for so long as doable. He says another sponsorship is within the works, however declines to elaborate.

Salvatore Ferragamo has greater than 600 factors of sale internationally, including shops in the US, Canada, France, Japan, Singapore and China.

It has experienced progress from 2013 to last yr. In accordance with a press release for its 2015 financial report, complete revenue for the group grew by 7 per cent to €1,430 million from 2014 to final year.

In the most recent report, it registered a drop of 1.8 per cent in whole revenue for the first quarter of this 12 months, in contrast with the same interval last year.

Changes are afoot in the company: The model will quickly get a new group chief govt officer, Mr Eraldo Poletto, current CEO of leather-based items maker Furla.

He will replace Salvatore Ferragamo's present CEO Michele Norsa, who has been with the brand for a decade. According to a Bloomberg report, Mr Poletto is due to leave his present function at the tip of the month.

Mr Poletto, who helped Furla develop its income by 30 per cent final 12 months, may even have to fill the hole left by inventive director Massimiliano Giornetti, who give up Salvatore Ferragamo in March.

The model declined to comment on the appointment of Mr Poletto and the departure of Mr Giornetti, who was with the brand for sixteen years.

On the challenges going through the retail industry right this moment, Mr Ferragamo is sensible.

"Occasions are tough. All of the continents are affected by things corresponding to currency challenges, tourism and lower in spending. There are all kinds of causes.

"So, we must be very sharp to be able to tempt our clients to buy it doesn't matter what."

In Singapore, best-promoting items include the Varina ballerina flat ($750) and the Vara spherical-toe pump ($850).

Mr Ferragamo says the brand's heritage, quality, craftsmanship, consideration to detail and innovation are what make it stand out from the competition.

However he acknowledges that the brand was late to the e-commerce game. The label launched its web site ( in 2009, together with e-commerce, which was made available in the primary European Union nations and the US .